Saturday, July 12

Sarah Richardson + Hallmark = Stylish New Collection

My momterview with Canadian interior designer Sarah Richardson was my first post to "go viral" (ish). After she shared it on social media, I watched one night as my stats absolutely skyrocketed. She's that big.

Now, she has partnered with Hallmark to design an exclusive collection featuring greeting cards, stationery and gift wrap (with accessible prices ranging from $1.99 to $29.99). There are 16 individual greeting card designs for everyday occasions including birthday, wedding, baby, congratulations, friendship and blank cards along with boxed note card sets, sheet wrap, gift bags, tissue paper and journals.  Sarah's fans will also notice that two of her elegant design themes from her collection with Kravet fabrics have also carried over into the collection and are featured on two stationery box sets. 






What does Sarah have to say about the new collection?

"As a designer, I'm focused on the importance of the tactile experiences we have in our day-to-day life, so 'touch and feel' plays a huge role in everything I design. In the world of email and text messages, sending a hand written note is a thoughtful way to connect with someone - it's also a reflection of personal style and expression.   I'm excited to partner with Hallmark to bring my signature approach to print, pattern and design to a collection of paper products that can be embraced by everyone."

Here's a peek at the samples I was sent. I would say that I can't wait to use them...but in fact, I have this instinct that I should save them. But no, I will enjoy these gorgeous goodies darn it...and spread the beauty! 








My absolute favourite item is the marbled paper-design notebook (top middle in my photo). Blank notebooks are so full of promise, aren't they? Sarah actually shared a cute photo on Facebook of the notebook in use just the other day: 



First Sarah Jessica Parker, now Sarah Richardson...which of my idols will work with Hallmark next?

Disclosure: I was provided with the samples shown above for review purposes. Opinions are, as always, my own.


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